Company-Suifenhe Hexiangju Home Technology Co., Ltd.

Full-Chain Green Home
Solutions Provider

Suifenhe Hexiangju Home Technology Co., Ltd. is deeply rooted in the entire forestry industrial chain, integrating forest resource stewardship, intensive wood processing, intelligent finished goods manufacturing and brand operation.

Building on its deep expertise in forest resource development and vertical integration across the industrial chain, the company has achieved a transformative upgrade from basic wood trading to high-end wood flooring R&D and manufacturing. Guided by the philosophy of "rooted in renewable resources, driven by sustainable development", it is committed to advancing the green, intelligent and branded high-quality development of the home furnishing industry.

In terms of manufacturing, the company processes 40,000 cubic meters of hardwood and imports 20,000 cubic meters of high-quality panels annually. Equipped with 26 frame saws of varying sizes, it implements refined quality control across all production processes, with an annual output value of RMB 150 million. Its business covers five segments: border petty trade import and export, wood processing and sales, wood product and flooring & furniture sales, and general cargo road transportation. Its core products include flooring veneers, furniture-grade timber, as well as solid wood flooring, 3-ply engineered wood flooring and multi-layer engineered wood flooring. All products are meticulously crafted from premium imported European logs and enjoy strong sales in core domestic markets. Committed to social responsibility, the company has created nearly 100 local jobs. Guided by its core values of "impressing customers with sincerity, uniting teams with goals, delivering value with responsibility, and giving back to society with care", it collaborates with industry peers to drive quality and efficiency upgrading of the regional industrial ecosystem.

Upholding the mission of "selecting materials for trust, crafting excellence for beautiful homes", ZINBAHR flooring has built a full-process standardized service system across five dimensions: product quality, auxiliary materials & accessories, style matching, installation services and after-sales support. The brand aims to become the most trusted flooring brand for consumers, an ideal career platform for industry practitioners, and a reliable partner for business collaborators, striving to join the ranks of leading domestic and international flooring brands.

Hexiangju always adheres to ecological principles and upholds the spirit of craftsmanship. It shares development achievements with its partners, customers and the community, and continues to deliver high-quality, eco-friendly ideal home living experiences for consumers worldwide.

0 Bases

Standardized Wood Processing
0 Hectares

Self-owned Forest Resources
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Standardized Production Workshop
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Core Wood Species

Company History

2000

In 2000, the company’s predecessor entered the forestry sector, focusing on forestry asset operation, wood trading and primary panel processing, and accumulated extensive experience in resource management and operation.
2019

In 2019, leveraging the geographical advantages of the Suifenhe border port, it launched a dedicated production line at Guolin Wood Industry City, marking its entry into large-scale development. Overseas, it operates four standardized wood processing bases in Europe, with control over hundreds of thousands of hectares of forest land, ensuring a stable supply of premium wood right from the source. Domestically, it has established a coordinated north-south footprint spanning Northeast China and Zhejiang. It boasts a 50,000㎡ standardized production facility in Northeast China, a 10,000㎡ specialized production base in Nanxun, Zhejiang, and a 1,000㎡ brand showroom, enabling seamless alignment between production capacity and market demand.
2025

In 2025, the company extended its reach to the high-value downstream segment of the industrial chain with the official establishment of Hexiangju Home Technology Co., Ltd., fully entering the R&D, production and distribution of finished wood flooring. It invested in a wood flooring industrial park in the Suifenhe Border Economic Cooperation Zone, covering over 10,000 square meters with six standardized workshops. The park has a designed annual capacity of 1 million square meters of solid wood flooring and 1.2 million square meters of multi-layer and 3-ply engineered wood flooring. The company sources premium oak, ash and birch from Europe, and introduces high-precision equipment from Taiwan along with advanced eco-friendly dust removal technologies to build an intensive, intelligent and green production base. Both Phase I and Phase II of the project commenced production in the same year of construction. Also in 2025, its East China production base went into operation in Nanxun, Zhejiang. Its products are sold across Europe, North America and the domestic Yangtze River Delta region, earning wide recognition at home and abroad for outstanding quality.
2026

In 2026, the company embarked on a comprehensive brand strategy, launching its proprietary brand ZINBAHR. Seizing the opportunities brought by the development of the border cooperation zone, it is implementing a capacity expansion and quality enhancement strategy, advancing production capacity upgrading, quality refinement and brand building in parallel. On the production front, it has optimized production line layout, upgraded automated equipment and deployed an intelligent management system. On the market front, it is pursuing growth in both domestic and international markets. For the full year, total output value is projected to exceed RMB 200 million, with operating revenue surpassing RMB 160 million.

2000
2019
2025
2026

Self-owned Forest Land
Resources and Wood
Processing Bases

The company controls hundreds of thousands of hectares of forest resources across Europe and operates 4 standardized wood processing bases in core European forest regions, ensuring a stable supply of high-quality timber at the source.

Domestically, it has built a coordinated north-south production network, with 50,000 m² of standardized production workshops in Northeast China and a 10,000 m² professional production base in Nanxun, Zhejiang. In 2025, a wood flooring industrial park covering over 10,000 m² was completed in Suifenhe. Equipped with intelligent production facilities and eco-friendly processes, it supports full-chain intensive processing from raw timber to finished products.